Understand the market forces that are challenging health plans and professionals alike

How are provider directories performing – and how can we make them better in the year ahead?

Research by Atlas Systems reveals the problems members face in using provider networks – and how health plan brands are affected

In this engaging interview with Amy Martinez of Blue Cross Blue Shield (North Carolina), we learn how health insurers are trying to deliver better member experiences through their provider directories.

How can health insurance leaders turn their provider directories into the member-friendly assets that they should be – generating brand love and consumer loyalty.

Drawn from over 500,000 verifications, the findings affirm that payors and providers alike need to focus on directory accuracy.